The Heineken insight cloud

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun

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Jacobine Lotgering

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Research Papers

Research Papers

Research Papers

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