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The Heineken insight cloud

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Cristina Craciun, Jacobine Lotgering

Abstract:

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun

Author

This is a long description of some author details.

Jacobine Lotgering

Author

This is a long description of some author details.

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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-


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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/alexa-order-heineken-