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The Heineken insight cloud

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company: Ipsos MRBI

Authors: Cristina Craciun, Jacobine Lotgering

Abstract:

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun

Author

This is a long description of some author details.

Jacobine Lotgering

Author

This is a long description of some author details.

Research Papers

Post-truth insights: Driving business impact

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Redhecka Roy, Sunita Venkataraman

Company: Ipsos MRBI

November 11, 2018

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Citation

Roy and Venkataraman (2018a, November 11). Post-truth insights: Driving business impact . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/post-truth-insights-driving-business-impact-


Research Papers

Insight automation: Democracy, ethics and efficiency

Catalogue: Congress 2018

Authors: Jamie Rayner, Elizabeth P. Morgan

 

September 23, 2018

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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency-9372


Research Papers

The small enterprise blueprint

Catalogue: Congress 2018

Authors: Alex Holmes, Alex Wilman, Ben Grainger

Company: Northstar Research

September 23, 2018

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Citation

Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413


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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413