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When the nip becomes a bite

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ritanbara Mundrey

Abstract:

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation analyses the “challenger” animal in detail, shows its true impact and suggests strategies that can work for the reigning champions!

Ritanbara Mundrey

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Research Papers

When the nip becomes a bite

Catalogue: Congress 2018

Author: Ritanbara Mundrey

 

September 23, 2018

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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428


Research Papers

When consumption becomes political

Catalogue: Congress 2009: Leading The Way

Author: Fabián Echegaray

Company: Market Analysis

September 22, 2009

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Citation

Echegaray, F. (2009a, September 22). When consumption becomes political. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/when-consumption-becomes-political


Research Papers

When tomorrow becomes today

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Daniel Cunill

 

May 3, 2012

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Citation

Cunill, D. (2012a, May 03). When tomorrow becomes today. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/when-tomorrow-becomes-today


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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/when-tomorrow-becomes-today