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Research papers

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Sherry Dean
January 25, 1984
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Citation

Dean, S. (1984a, January 25). Multinational meetings and a user-friendly computer-based information system. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/multinational-meetings-and-a-user-friendly-computer-based-information-system


Research papers

Medialink

This paper outlines the development of the Medilink project from its inception to preparations for the full Medilink panel.

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: John Clemens, Peter Barton
January 25, 1984
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Citation

Clemens and Barton (1984a, January 25). Medialink. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/medialink


Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984
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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/modelling


Research papers

Market research on on-line customer purchase data at a department store

This paper discusses how the department store "Magasin du Nord" uses the historical purchase information collected through the credit customer system as a source for planning purposes combined with the externally collected marketing research data....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Ib N. Laursen
January 25, 1984
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Citation

Laursen, I. N. (1984a, January 25). Market research on on-line customer purchase data at a department store. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/market-research-on-on-line-customer-purchase-data-at-a-department-store


Research papers

Market research survey data

In producing this paper the author has tried to show that: 1. A large scale market research survey can be used as a data-bank model of the market of households or customers in which one is interested; 2. Such a model is capable of interrogation in...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Frederick J. Johnson
January 25, 1984
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Citation

Johnson, F. J. (1984a, January 25). Market research survey data. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/market-research-survey-data


Research papers

Micro networks

The developments in micro networks have already begun to have an effect on the communication of information between the pharmaceutical industry and the medical profession. However the links between the different groups of the medical profession e.g....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Hilary Thomas, Alan J. Bowditch
January 25, 1984
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Citation

Thomas and Bowditch (1984a, January 25). Micro networks. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/micro-networks


Research papers

New developments in databases for market research

The availability of large scale databases of particular interest in Market Research has grown recently. There is now detailed information on most companies in Europe and databases are also available on completed market research projects and business...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Peter Martin
January 25, 1984
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Citation

Martin, P. (1984a, January 25). New developments in databases for market research . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/new-developments-in-databases-for-market-research-


Research papers

Statistical and individual data bases supporting MMIS

Marketing Management Information Systems are becoming increasingly used by marketing departments to test strategic implications over planned performances. Computers and associated software are some of the tools available to the busy executive. Modern...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Elio Pennisi, Giancarlo Ibba
January 25, 1984
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Citation

Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-


Research papers

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Emil Baschnonga, Georgette Lubbock
January 25, 1984
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Citation

Baschnonga and Lubbock (1984a, January 25). The changing information needs of the business community. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-changing-information-needs-of-the-business-community