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The changing information needs of the business community

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Emil Baschnonga, Georgette Lubbock

Abstract:

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific information needs. Above all, it need less raw but more timely and value-added business information across very specific areas of corporate key concerns. Part II looks at both the risks and opportunities in the information industry of which research is a part.

Emil Baschnonga

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Georgette Lubbock

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Baschnonga and Lubbock (1984a, January 25). The changing information needs of the business community. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/decoding-the-digital-needs