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Research reports

Techniques of relaxation

Anyone who leads a busy life, either at home, at work or both tend to become a little wound up - some morethan others. By including regular short periods of relaxation inyour daily life you can help the body unwind. As wellas relaxing your muscles,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Techniques of relaxation. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/techniques-of-relaxation


Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Motivational research on Brown Bread. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread


Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/market-research-into-pino-silvestre


Research reports

Qualitative research into relaxation cassette

Encyclopaedia Britannica International Ltd., hasrecorded a new tape as a possible addition to itsrange of audio cassette courses. It provides purchasers with a program to help them relax andunwind, to overcome the stresses of a busy life.It currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into relaxation cassette . ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-relaxation-cassette-


Research reports

Project Waiter

The objectives of the research were: 1. To evaluate responses to the initial andthen the revised Advertising and Packapproaches for the product;2. To obtain reactions to the wafer product,and to make comparisons with the biscuitalternative.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/project-waiter


Research reports

Qualitative research into Natwest press advertising

A series of advertisements for the press side ofthe 1979-80 NatWest personal sector campaign hasbeen developed, with the theme:"You 'll find we're only human". This campaign aims to take account of the worriesyoung unbanked people tend to have about...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into Natwest press advertising. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-natwest-press-advertising


Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative research into choc ices. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-choc-ices


Research reports

Qualitative research into bath additives

Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising andpromotional material directed solely at babyusage. However, the premise for the launch was,to some degree, based on the eventual activestimulation of adult...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative research into bath additives. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-bath-additives


Research reports

Multiflex commercial pretest

The Prudential is planning to run a commercialfeaturing the new 'Multiflex' policy in a two weekburst at the end of September.The objective of the commercial is to create adegree of interest in the policy among the targetgroup whichcan then be taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/multiflex-commercial-pretest