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Research reports

Max Pax 100 series re-design

Max Pax are considering redesigning the 100 seriesvending machine to improve the functional performance and overall appeal of the machines. A variety of possible modifications have beenidentified but it was thought that any final decisionshould take...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Max Pax 100 series re-design . ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/max-pax-100-series-re-design-


Research papers

Component analysis in clustering

The last few years have seen a great development of the use of clustering in market research, either for specific operations or as part of more universal operations. These two types of approach - specific or universal - meet different objectives and...

Catalogue: Paper 1978: Analysis of Data
Author: Daniel Caumont
Company: Nestlé
February 1, 1978
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Citation

Caumont, D. (1978a, February 01). Component analysis in clustering. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/component-analysis-in-clustering


Research papers

Sense and non-sense in cluster analysis

Cluster analysis has become a very popular multivariate method in market research during the last five to seven years. Its wide propagation does this method probably owe to the simplicity of its basic ideas. But contrary to this simplicity stand some...

Catalogue: Paper 1978: Analysis of Data
Author: Gunda Opfer
February 1, 1978
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Citation

Opfer, G. (1978a, February 01). Sense and non-sense in cluster analysis. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/sense-and-non-sense-in-cluster-analysis


Research papers

Calculators versus computers

The paper discusses the application of modern programmable pocket calculators (PPG) in the analysis of marketing data. It first shows the main difference of the two basic 'languages' of programmable pocket calculators, viz. Reverse Polish Rotation...

Catalogue: Paper 1978: Analysis of Data
Author: Pierre Weber
February 1, 1978
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Citation

Weber, P. (1978a, February 01). Calculators versus computers. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/calculators-versus-computers


Research reports

Qualitative research into sponge flour

RHM has developed a new, soft flour that is specially designed for baking sponges. Sponge making is a sensitive area of baking for many housewives, therefore there isa reasonable volume market potential.The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1978
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Citation

, C. (1978a, January 02). Qualitative research into sponge flour. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-sponge-flour


Research reports

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Research report on attitudes towards Middleton building society. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-middleton-building-society


Research reports

The appeal & potential of tyre wall design

This research was undertaken to make a preliminaryassessment of the appeal and potential of tyres withdesigned walls. The specific research objectives were: 1. To assess how motorists respond to the experimentaldesigns versus the standard designs;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). The appeal & potential of tyre wall design . ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/the-appeal-potential-of-tyre-wall-design-


Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Qualitative research into sports cars. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-sports-cars


Research papers

Individual victims of crime as objects for social research

Implementing social indicators is a new approach to estimate the well-being of a population. One of the focal concerns is the public security and administration of justice. The number of reported crimes is declining in Denmark more people are afraid...

Catalogue: Seminar 1977: Social Research
Author: Ole Ejnar Andersen
December 1, 1977
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Citation

Andersen, O. (1977a, December 01). Individual victims of crime as objects for social research. ANA - ESOMAR. Retrieved March 27, 2026, from


https://ana.esomar.org/documents/individual-victims-of-crime-as-objects-for-social-research