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Research reports

Farming research

For this research 4 group discussions and 8 depth interviews wereconducted amongst farmers - owners and tenants.Respondents were the person who takes majordecisions over finances, usually the farmerhimself. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Farming research . ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/farming-research-


Research reports

Qualitative research into Max Factor press advertising II

The range advertising for Max Factor 'Blue Line'currently in press, is to be followed up by anadvertisement for nail enamel, using the samegirl/theme as on the range advertisement. The research was required to examine each of the alternatives.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Max Factor press advertising II. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-max-factor-press-advertising-ii


Research reports

Qualitative research on new concepts for chocolate biscuit countlines

Rowntree Mackintosh wishes to introduce a cheap, goodvalue chocolate biscuit countline distributedthrough grocery outlets predominantly in multipacksof 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research on new concepts for chocolate biscuit countlines . ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-concepts-for-chocolate-biscuit-countlines-


Research reports

Research into Watney corporate advertising

Watneys are attempting to improve their image amongstbeer drinkers by changing pub designs, cowls, theWatneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag).Corporate advertising is also proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/research-into-watney-corporate-advertising


Research reports

Qualitative research into Curtain Tracks

Harrison Cowley Advertising Ltd., requirebackground information relating to attitudesand behaviour in the Curtain Track market, inorder to aid in the development of an advertisingcampaign for Harrison-Beacon Ltd. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into Curtain Tracks. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-curtain-tracks


Research reports

Short report on Hellmans advertising

The purpose of this research was to examine thecommunication of the animatic and draw inferences aboutthe potential of a finished advertisement made alongthose lines. The research would identify any weaknessesand suggest improvements. In particular,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/short-report-on-hellmans-advertising


Research reports

Qualitative research into Hellmans advertising

A new animatic featuring Virginia Wade was produced and the purpose of the present research was toexamine its communication of the brand and whetherit fulfilled the advertising objectives. Inaddition, a script for a similar advertisement using Tony...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-hellmans-advertising


Research reports

Qualitative research on Brand XY (Oberstein) lager

Cherry Hedger & Seymour have produced anadvertising strategy for a new lager productcalled Oberstein (Brand XY). The logic behindthis advertising approach has been built onthe traditional belief that the best lagers arecontinental in origin. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-brand-xy-oberstein-lager


Research reports

Weekend pack surface design

Four previous consumer tests have been undertakenin order to find a new surface pack design forWeekend which will give the brand a more positive,modern image and greater value as a gift.The research has indicated that a balance shouldbe struck...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Weekend pack surface design. ANA - ESOMAR. Retrieved March 26, 2026, from


https://ana.esomar.org/documents/weekend-pack-surface-design