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Qualitative research on Brand XY (Oberstein) lager

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Cherry Hedger & Seymour have produced an advertising strategy for a new lager product called Oberstein (Brand XY). The logic behind this advertising approach has been built on the traditional belief that the best lagers are continental in origin. In fact, since the proposed new beer is likely to be brewed in the UK, continental associations must stem more from imagery than specific claims. 

CRAM/Peter Cooper Archive

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Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


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, C. (1973a, June 11). Qualitative research on carbohydrate and sugar-reduced lager . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-carbohydrate-and-sugar-reduced-lager-


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, C. (1974a, February 03). Report on qualitative research on two new CBL commercials . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-


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Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-