Back

Qualitative research on Brand XY (Oberstein) lager

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Cherry Hedger & Seymour have produced an advertising strategy for a new lager product called Oberstein (Brand XY). The logic behind this advertising approach has been built on the traditional belief that the best lagers are continental in origin. In fact, since the proposed new beer is likely to be brewed in the UK, continental associations must stem more from imagery than specific claims. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research on lager tv advertising for Carling Black Label

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 21, 1973

×

Citation

, C. (1973a, August 21). Qualitative research on lager tv advertising for Carling Black Label. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-lager-tv-advertising-for-carling-black-label


Research Reports

Qualitative research on carbohydrate and sugar-reduced lager

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 11, 1973

×

Citation

, C. (1973a, June 11). Qualitative research on carbohydrate and sugar-reduced lager . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-carbohydrate-and-sugar-reduced-lager-


Research Reports

Report on qualitative research on two new CBL commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 3, 1974

×

Citation

, C. (1974a, February 03). Report on qualitative research on two new CBL commercials . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-