Abstract:
The range advertising for Max Factor 'Blue Line' currently in press, is to be followed up by an advertisement for nail enamel, using the same girl/theme as on the range advertisement. The research was required to examine each of the alternatives.
This could also be of interest:
Research Reports
Qualitative research into Yardley press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1979
Research Reports
Qualitative research into Yardley press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1979
Research Reports
Qualitative research into Natwest press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1979
