Resources Library by ANA

MaxDiff

What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric...

Catalogue: Webinars 2022

Authors: Arleen Macaraeg-Denque, Matt Hester

Company: Strategy Analytics

February 11, 2022

The Secret to Insight Success: 'Jobs'

What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your  stakeholders needs and objectives. Jobs To Be Done can help...

Catalogue: Webinars 2022

Author: David Boyle

Company: Audiense

February 1, 2022

One-Stop Solution for Actionable Consumer Research

What's it about?Traditional research methods like surveys, IDIs, and FGDs fail to capture consumers' unstated responses which are mostly subconscious. Emotion AI technology enables researchers to quantify consumers' emotion, attention, and engagement...

Catalogue: Webinars 2022

Authors: Stefka Mihaylova, Giacomo Massardo

Company: Entropik Tech

February 1, 2022

Yesterday, Today, & Tomorrow: Building a digital-first agency

What's it about?To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)What's in it for...

Catalogue: Webinars 2022

Authors: Alex Hunt, Crispin Beale, Kristin Luck

Company: Behaviorally

January 20, 2022

Leading fearlessly in 2022

What's it about?Venture into the next year with the latest tips from Google, Microsoft, Coca-Cola, Colgate-Palmolive, and SwiggyWhat's in it for me?In a constantly transformative market research landscape, 2021 brought many changes to consumer...

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December 10, 2021

Enterprise technology investment

What's it about?Strategy Analytics will share its latest analysis of business investments in products and services to support the new hybrid work patterns in the US, France and Germany. What's in it for me?Based on in-depth research with 900 IT...

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December 9, 2021

Understanding Data Degradation

Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!Key Takeaways:Increasing legnth of...

Catalogue: Webinars 2021

Authors: Scott Worthge, Greg Matheson

Company: Quest Mindshare

December 3, 2021

ResTech

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive...

Catalogue: Webinars 2021

Authors: Stephen Kraus, Jamin Brazil, Vivek Bhaskaran

Companies: MRII, HubUX, QuestionPro

December 2, 2021

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021

Authors: Anurag Banerjee, Rishad Tobaccowala

Company: Quilt.AI

December 1, 2021