Company: The Coca-Cola Company

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Research papers

Research findings and the creative process

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Companies: The Coca-Cola Company , Kantar
Date: January 26, 1983
Authors: Richard S. Halpern, Elizabeth H. Nelson

Research papers

The position and role of research within strategic marketing planning

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: The Coca-Cola Company
Date: August 23, 1981
Author: Richard S. Halpern

Research papers

Competence of marketing research within larger companies

Catalogue: ESOMAR Congress 1980: Taking Stock
Company: The Coca-Cola Company
Date: September 1, 1980
Authors: B. A. Devin, F. Maat, M. C. Leitner, R. Mielke

Research papers

BASIS

Catalogue: Seminar 1977: Marketing Management Information Systems
Company: The Coca-Cola Company
Date: February 2, 1977
Author: H. W. Stahel

Research papers

Advertising works

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Company: The Coca-Cola Company
Date: June 15, 1971
Authors: Theodore Nowak, Seymour Smith

Research papers

A continuing world-wide research programme

Catalogue: Seminar 1971: Multi-Country Research
Company: The Coca-Cola Company
Date: June 15, 1971
Authors: Theodore Nowak, William J. Wilson