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Mueller, K. (1983a, June 15). Inmarkt. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/inmarkt
Boston and Moll (1983a, June 15). It's not (just) what you say, it's (also) the way that you say it. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/it-s-not-just-what-you-say-it-s-also-the-way-that-you-say-it
Morello, G. (1983a, June 15). Nations and vacations. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/nations-and-vacations
O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/a-planning-language
Deighton, Nicosia and Wind (1983a, June 15). Exploration into the time-money tradeoff. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/exploration-into-the-time-money-tradeoff
McWaters, B. (1983a, June 15). Human motivation and quality marketing in a changing world. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/human-motivation-and-quality-marketing-in-a-changing-world
Spielman, H. M. (1983a, June 15). Pre-testing with rough prototype commercials. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/pre-testing-with-rough-prototype-commercials
Godfrey and Wilkinson (1983a, June 15). Predicting the sales potential of new products. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products
Nielsen and Andersen (1983a, June 15). Comparability in the measurement of advertising persuasion. ANA - ESOMAR. Retrieved July 07, 2025, from
https://ana.esomar.org/documents/comparability-in-the-measurement-of-advertising-persuasion