Resources Library by ANA

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Joaquim Bretcha

Company: Netquest

May 13, 2018

Whoo needs research? Whoozini.com does!

'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

May 13, 2018

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Chenyang Li, Wander Meijer

Company: GlobeScan Incorporated

May 13, 2018

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Ramanathan Vythilingam

Company: Unilever

May 13, 2018

Identifying and sizing growth opportunities for brands trough mapping the consumer journey

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Hernan Sanchez, Yee Mei Chan

Company: Kantar

May 13, 2018

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Surbhi Minocha, Vasudha Kumar

Company: Kantar

May 13, 2018

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Ramanathan Vythilingam

Company: Unilever

May 13, 2018

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Nash Siamwalla

May 13, 2018