Abstract:
'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase before testing. They also wanted to do research mostly digitally and in the most cost-effective way. For this, we created an MR Mobile App for 360 degree NPD & Innovation work. The result? Whoozini.com won the Innovation Award in one of the biggest start-up events and has subsequently launched the app in the USA & SEA regions!
Videos
Whoo needs research? Whoozini.com does!
Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
 
November 4, 2019
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The new brand-perception battleground
Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
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Indonesia's new path to purchase and it's all mobile
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
