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Research reports

Qualitative research into spray disinfectant concepts

Spray disinfectants are as yet unknown in the UK market, although they are used very widely in the US and a spray disinfectant has been on theGermany market for two to three years. A program of research has been planned in the UK and Belgium to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts


Research reports

Qualitative research into Sunsilk hairspray packaging

Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977which necessitates a change in packaging design. The currantresearch program is concerned with consumer evaluation ofnew...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk hairspray packaging. ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-hairspray-packaging


Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Unicliffe long-term developments Think Tank results. ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/unicliffe-long-term-developments-think-tank-results


Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners


Research reports

Qualitative research into packaging for Jif Cooking Aids

The preliminary research into this project was carriedout in June 1976. Responses to the four cooking aids(garlic, herbs, onion, and curry) were largely positive with many respondents expressing intention to purchase. From the concept material, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids


Research reports

Qualitative research into a new Sherbet dessert

Initial research among housewives with young children demonstrated the potential success of a new Sherbet Dessertamong mothers as future purchasers and children as consumers. Qualitative research amongchildren was required with the specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Qualitative research into a new Sherbet dessert. ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-sherbet-dessert


Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-


Research papers

Questionnaire monotony endangers the comparability of results (German)

Monotony and its side-effects have been dealt with in other areas. But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1976
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Citation

Ring, E. (1976a, June 15). Questionnaire monotony endangers the comparability of results (German). ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results-german-


Research papers

Innovation by data analysis (French)

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
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Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved May 04, 2026, from


https://ana.esomar.org/documents/innovation-by-data-analysis-french-