Qualitative research into Sunsilk hairspray packaging

Date of publication: July 1, 1976

Abstract:

Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977 which necessitates a change in packaging design. The currant research program is concerned with consumer evaluation of new hairspray pack developments. Two alternative new packs, each featuring a different girl, were tested. 

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