Abstract:
Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977 which necessitates a change in packaging design. The currant research program is concerned with consumer evaluation of new hairspray pack developments. Two alternative new packs, each featuring a different girl, were tested.
This could also be of interest:
Research Reports
Qualitative research into ingredients for a relaunch of Sunsilk range
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1976
Research Reports
Sunsilk qualitative research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1979
Research Reports
Qualitative research into Sunsilk and cream silk conditioner
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1976
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