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Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77


Research reports

Advertising research on Sure campaign extentions

Several extensions of Sure advertising have been developed. The objectives of this research were to evaluate responsesto these advertising approaches, in particular: 1. To assess recall of and attitudes toSure advertising, using 'Treehouse' asa...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Advertising research on Sure campaign extentions. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/advertising-research-on-sure-campaign-extentions


Research reports

Qualitative research into a new variant for cream silk conditioner

Elida Gibbs wishes to assess respondents' reactions toalternative additions to the Cream Silk range of hairConditioners. The specific objectives of the research were:1. To determine which of the four alternativeproduct concepts has the most general...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into a new variant for cream silk conditioner. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-variant-for-cream-silk-conditioner


Research reports

Qualitative research into high fibre bread

Nimble bread, in common with other specialist slimming foods,has suffered a considerable loss of both sales and share inrecent years. A new positioning as "healthy" rather than solely a slimmingbread is currently under development and the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into high fibre bread. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-high-fibre-bread


Research reports

Qualitative research into Promega meat substitute

Dornay Foods Limited has developed the technology ofSVP manufacture to the point where they now have a pilot plant capable of producing a product whichapproximates to carcass meat in appearance, texture andchewing properties. This product is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into Promega meat substitute. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-promega-meat-substitute


Research reports

Qualitative research into pack testing for Project Hyacynth

Foote Cone and Belding have produced a number ofalternative pack designs for the new Pears SanitaryTowel. The specific objectives of the research were: 1. To assess the potential strength of the envelopeversus polythene packs vis a vis imagery...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into pack testing for Project Hyacynth. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-pack-testing-for-project-hyacynth


Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Kraft is considering launching a range of cheese-based productsto add to their Home Freezer Range. The new range would be expected to clearly establish aKraft identity with both consumer and trade.Qualitative research was therefore required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research on new product development into frozen cheese products by Kraft. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-into-frozen-cheese-products-by-kraft


Research reports

Coconut caramel bar: Virgil

A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate.The general objectives of this research were:1. To evaluate consumer response to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil


Research reports

B.P. Pink Paraffin advertising pre-test research

B.P. has produced a new Pink Paraffin advertising campaignwhich will run on television, on posters, and in the tradepress. Previous research has shown that consumers areprimarily motivated in their choice of 'purchasing point'by the physical...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research