Coconut caramel bar: Virgil

Date of publication: November 1, 1976


A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate. The general objectives of this research were:

1. To evaluate consumer response to the product in relation to its sale potential;

2. To examine concept positions for the product in order to aid in the development of advertising. 

CRAM/Peter Cooper Archive


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