Coconut caramel bar: Virgil
Abstract:
A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate. The general objectives of this research were:
1. To evaluate consumer response to the product in relation to its sale potential;
2. To examine concept positions for the product in order to aid in the development of advertising.
Research Reports
Coconut caramel bar: Concept, name & pack research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
Research Reports
Cabana advertising research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
Research Reports
Cabana concept research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
