Coconut caramel bar: Virgil
Abstract:
A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate. The general objectives of this research were:
1. To evaluate consumer response to the product in relation to its sale potential;
2. To examine concept positions for the product in order to aid in the development of advertising.
This could also be of interest:
Research Reports
Coconut caramel bar: Concept, name & pack research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Catalogue: CRAM/Peter Cooper Archive Collection
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Qualitative research on four new count lines
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
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