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Research papers

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964
Author: Domenico d'Angelo
June 15, 1964
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Citation

d'Angelo, D. (1964a, June 15). The role of marketing research in planning company development. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-planning-company-development


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964
Author: N. J. Squirrell
Company: Procter & Gamble
June 15, 1964
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Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/market-research-and-management-decisions


Research papers

Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it

The problem of evaluating judgements obtained by questioning is an open one. If such Judgements are to be used as a basis for market policy decisions, we must be certain they are valid. They must be differentiated and analysed. This should be based...

Catalogue: ESOMAR Congress 1964
Author: Herbert Flögel
June 15, 1964
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Citation

Flögel, H. (1964a, June 15). Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/significativity-of-the-persuasion-degree-in-the-judgements-expressed-in-the-interviewing-process-and-a-procedure-for-measuring-it


Research papers

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964
Authors: John M. Caffyn, N. A. Brown
June 15, 1964
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Citation

Caffyn and Brown (1964a, June 15). The application of "psychological ironmongery" to commercial problems. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-application-of-psychological-ironmongery-to-commercial-problems


Research papers

Distribution surveys about food-stuffs

During the last ten years, the use of method sf sampling surveys has seen a marked development in more and more various branches: - General socio-economical surveys; - Consumer behaviour surveys; - Public opinion surveys; - Product tests; - Customers...

Catalogue: ESOMAR Congress 1964
Author: Philippe Baur
Company: KANTAR TNS Malaysia
June 15, 1964
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Citation

Baur, P. (1964a, June 15). Distribution surveys about food-stuffs. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/distribution-surveys-about-food-stuffs


Research papers

Limits and value of forecasts by statistic-mathematical approach

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market...

Catalogue: ESOMAR Congress 1964
Author: Iginio Lagioni
June 15, 1964
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Citation

Lagioni, I. (1964a, June 15). Limits and value of forecasts by statistic-mathematical approach. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/limits-and-value-of-forecasts-by-statistic-mathematical-approach


Research papers

Study of a previsional model for industrial good demand

Italian demand of ball-bearings has been examined considering first setting demand apart from replacement demand. We assume as: First-setting demand s that part, part of total consumption of ball-bearing destined to industries producing goods in...

Catalogue: ESOMAR Congress 1964
Author: Gian Mario Rossignolo
June 15, 1964
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Citation

Rossignolo, G. (1964a, June 15). Study of a previsional model for industrial good demand. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/study-of-a-previsional-model-for-industrial-good-demand


Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964
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Citation

van Rees, J. (1964a, June 15). The years's work. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-years-s-work