Resources Library by ANA

Making online samples more representative

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center's research into...

Catalogue: Webinars 2021

Authors: Andrew Mercer, Jeffrey Henning

March 17, 2021

Making an impact: The ROI of equitable research

Whether through stakeholder inclusion, contributions to mission & purpose, or improvements in innovation, leading the way for equitable leadership is no small task. In this webinar, Remesh CEO Andrew Konya discussed the impact of equitable...

Catalogue: Webinars 2021

Authors: Andrew Konya, Nick Graham, Mario Carrasco, Leslie Willis

Company: Remesh

March 16, 2021

EyeSee x Google: Pushing the boundaries of in-context online research: Boosting fixtures impact using virtual environments

A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly...

Catalogue: Webinars 2021

Authors: Tiphaine Goisbeault, Vania Halilhodzic, Joris De Bruyne, Jean-François Sonder, Sanja Copic

Company: EyeSee

March 4, 2021

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021

Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora

March 3, 2021

Career Event University of Leicester: Careers in Data, Research and Insights

This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the...

Catalogue: ESOMAR Career Events 2021

Authors: Patricia Dominguez, Liz Norman, Mariam Ghabrial, Paul Baines, Greg Morris

March 3, 2021

Automating insights reporting for maximum efficiency

Many research teams and companies are facing tighter budgets and resourcing issues. It is imperative to be efficient now more than ever. Finding efficiencies in the report building process not only gives you back time to reallocate to more...

Catalogue: Webinars 2021

Author: Benjamin Rietti

Company: E-Tabs Ltd

March 2, 2021

The promises and pitfalls of market insights platforms

Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in...

Catalogue: Webinars 2021

Author: Scott Litman

Company: Lucy

February 25, 2021

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

February 23, 2021

Intelligence 360: Solicited + unsolicited customer opinion

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the...

Catalogue: Webinars 2021

Authors: Michalis Michael, Jeffrey Henning

February 17, 2021