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Videos
How to win in the reputation economy by applying global insight in reputation to LATAM
The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Stephen Hahn-Griffiths
May 14, 2018
Videos
YES (Young ESOMAR Society) surprise
Young ESOMAR Society Surprise: conferment of the YES Pro membership.
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: ESOMAR B.V., Andrea Ascarrunz
May 14, 2018
Videos
The thermometer (Spanish)
In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018
Videos
Data analytics & machine learning improving quality of life (Spanish)
The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juan Pedro Lipari, Antonela Vistalli
May 14, 2018
Videos
Machine learning evolving computer vision (Spanish)
How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mario Abarca, Gustavo RamÃrez
Company: Kantar
May 14, 2018
Videos
Millennial lens (Spanish)
There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Constanza Cilley
Company: Voices! Research & Consultancy
May 14, 2018
Videos
Advertising for equality (Spanish)
Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
Videos
Redesigning a brand tracker
Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
Videos
