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Research reports

Qualitative research on new concepts for chocolate biscuit countlines

Rowntree Mackintosh wishes to introduce a cheap, goodvalue chocolate biscuit countline distributedthrough grocery outlets predominantly in multipacksof 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on new concepts for chocolate biscuit countlines . ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-concepts-for-chocolate-biscuit-countlines-


Research reports

Research into Watney corporate advertising

Watneys are attempting to improve their image amongstbeer drinkers by changing pub designs, cowls, theWatneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag).Corporate advertising is also proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/research-into-watney-corporate-advertising


Research reports

Qualitative research into Curtain Tracks

Harrison Cowley Advertising Ltd., requirebackground information relating to attitudesand behaviour in the Curtain Track market, inorder to aid in the development of an advertisingcampaign for Harrison-Beacon Ltd. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into Curtain Tracks. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-curtain-tracks


Research reports

Short report on Hellmans advertising

The purpose of this research was to examine thecommunication of the animatic and draw inferences aboutthe potential of a finished advertisement made alongthose lines. The research would identify any weaknessesand suggest improvements. In particular,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/short-report-on-hellmans-advertising


Research reports

Qualitative research into Hellmans advertising

A new animatic featuring Virginia Wade was produced and the purpose of the present research was toexamine its communication of the brand and whetherit fulfilled the advertising objectives. Inaddition, a script for a similar advertisement using Tony...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-hellmans-advertising


Research reports

Qualitative research on Brand XY (Oberstein) lager

Cherry Hedger & Seymour have produced anadvertising strategy for a new lager productcalled Oberstein (Brand XY). The logic behindthis advertising approach has been built onthe traditional belief that the best lagers arecontinental in origin. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-brand-xy-oberstein-lager


Research reports

Weekend pack surface design

Four previous consumer tests have been undertakenin order to find a new surface pack design forWeekend which will give the brand a more positive,modern image and greater value as a gift.The research has indicated that a balance shouldbe struck...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Weekend pack surface design. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/weekend-pack-surface-design


Research reports

Qualitative research into children's dessert development

General Foods have a new product developmentprogram and is concerned to discover whetherspecific child-oriented desserts should form part of this development program. A series of newproduct concepts have been produced in this areato be evaluated...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into children's dessert development. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-children-s-dessert-development


Research reports

Qualitative research into National Westminster 'Bankophobia' concepts

The Agency has prepared a number of advertisingexecutions for the National Westminster Bank, andwish to test responses. to some press materialspecifically comprehension of 'Bankophobia' as ' the theme of the campaign.The research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research into National Westminster 'Bankophobia' concepts . ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-bankophobia-concepts-