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The IJF-Questionnaire (German)

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt H. Benz, Detlef Rlemer

Abstract:

For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs, scheduling, and the guarantee that the marks representing the results of the survey are properly transferred for an accurate evaluation. The system is built around electronic data processing marking sheets. This paper describes the technical details of the new questionnaire system and summaries the experience the institute has gained in using it.

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