Abstract:
For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs, scheduling, and the guarantee that the marks representing the results of the survey are properly transferred for an accurate evaluation. The system is built around electronic data processing marking sheets. This paper describes the technical details of the new questionnaire system and summaries the experience the institute has gained in using it.
Research Papers
Advertising expenditure- advertising effect (German)
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Arthur Juchems
 
September 1, 1980
Research Papers
Study of the reading habits of physicians (German)
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
 
June 15, 1979
