Abstract:
Date of publication: October 25, 2021
Catalogue: Vision and Values 2021
Company: ESOMAR
Author: Xabier Palacio
Abstract:
This is a long description of some author details.
Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/new-economy-new-marketing-new-research
Mathur and Geissel (2001a, May 01). Incubation crucial in new economy. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/incubation-crucial-in-new-economy
Troch, T. (2016a, September 22). Enter the experience economy. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/enter-the-experience-economy-8868
Type | Title | Authors |
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The use of models and simulation techniques in the interpretation of market research data | Authors: David Lowe-Watson | |
A new look at old data | Authors: Stephan Buck | |
Consumer purchasing patterns in successive time-periods | Authors: Gerald J. Goodhardt | |
A new method of copy-test evaluation | Authors: Dieter Müller-Veeh, Gunda Opfer | |
The role of market research in the Esso-Cleveland integration | Authors: David Lowe-Watson | |
Interpretation of qualitative material | Authors: David Wulf | |
Quality in research | Authors: Danielle Grena Delasnerie, Gerard Delamour | |
Quality in research (French) | Authors: Danielle Grena Delasnerie, Gerard Delamour | |
A marketer's view | Authors: Alexander Christiaan Helfrich | |
Factor analysis | Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt |
Palacio, X. (2021a, October 25). The new Data Economy. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/enter-the-experience-economy-8868