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The new Data Economy

Date of publication: October 25, 2021

Catalogue: Vision and Values 2021

Company: ESOMAR

Author: Xabier Palacio

Abstract:

Xabier Palacio

Author

This is a long description of some author details.

  • Video
The use of models and simulation techniques in the interpretation of market research data Authors: David Lowe-Watson
A new look at old data Authors: Stephan Buck
Consumer purchasing patterns in successive time-periods Authors: Gerald J. Goodhardt
A new method of copy-test evaluation Authors: Dieter Müller-Veeh, Gunda Opfer
The role of market research in the Esso-Cleveland integration Authors: David Lowe-Watson
Interpretation of qualitative material Authors: David Wulf
Quality in research Authors: Danielle Grena Delasnerie, Gerard Delamour
Quality in research (French) Authors: Danielle Grena Delasnerie, Gerard Delamour
A marketer's view Authors: Alexander Christiaan Helfrich
Factor analysis Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
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Citation

Palacio, X. (2021a, October 25). The new Data Economy. ANA - ESOMAR. Retrieved December 16, 2025, from


https://ana.esomar.org/documents/the-new-data-economy