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The new Data Economy

Date of publication: October 25, 2021

Catalogue: Vision and Values 2021

Company: ESOMAR

Author: Xabier Palacio

Abstract:

Xabier Palacio

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Research Papers

New economy, new marketing, new research

Catalogue: Latin America 2001

Author: José Ignacio Wert

 

May 1, 2001

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Citation

Wert, J. I. (2001a, May 01). New economy, new marketing, new research. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/new-economy-new-marketing-new-research


Research Papers

Incubation crucial in new economy

Catalogue: Latin America 2001

Authors: Piyush Mathur, Sabine Geissel

Company: Nielsen

May 1, 2001

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Citation

Mathur and Geissel (2001a, May 01). Incubation crucial in new economy. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/incubation-crucial-in-new-economy


Research Papers

Enter the experience economy

Catalogue: Congress 2016: #WOW

Author: Thomas Troch

Company: InSites Consulting

September 22, 2016

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Citation

Troch, T. (2016a, September 22). Enter the experience economy. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/enter-the-experience-economy-8868


  • Video
The use of models and simulation techniques in the interpretation of market research data Authors: David Lowe-Watson
A new look at old data Authors: Stephan Buck
Consumer purchasing patterns in successive time-periods Authors: Gerald J. Goodhardt
A new method of copy-test evaluation Authors: Dieter Müller-Veeh, Gunda Opfer
The role of market research in the Esso-Cleveland integration Authors: David Lowe-Watson
Interpretation of qualitative material Authors: David Wulf
Quality in research Authors: Danielle Grena Delasnerie, Gerard Delamour
Quality in research (French) Authors: Danielle Grena Delasnerie, Gerard Delamour
A marketer's view Authors: Alexander Christiaan Helfrich
Factor analysis Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
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Citation

Palacio, X. (2021a, October 25). The new Data Economy. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/enter-the-experience-economy-8868