Abstract:

As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potential has no geographic boundaries. This is all leading to a much lower success rate in the new environment. This paper addresses this issue of being more competitive and augmenting the chances of success through a live case study, which portrays the need for incubation in the new economy.