Resources Library by ANA

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

September 28, 2023

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023

Authors: Patrick Fagan, Vanja Ljevar

September 28, 2023

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

September 28, 2023

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023

Authors: Kambe Mwaba, Christine Laurenssen

September 28, 2023

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

Companies: Meta, Mintel

September 28, 2023

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023

Author: Patrick Fagan

Company: KUBIK Intelligence

September 28, 2023

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023

Authors: Kambe Mwaba, Christine Laurenssen

Companies: L'Oréal, Mobile Digital Insights

September 28, 2023

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023

Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer

Companies: Microsoft, SHARE Creative

September 28, 2023

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023

Authors: Sally Joubert, Georgia Phillips

September 27, 2023