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Friend and Engel (1998a, June 15). Identifying, tracking and targeting viewer segments . ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/identifying-tracking-and-targeting-viewer-segments-
Petra, A. (1998a, June 15). Metering systems . ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/metering-systems-
Jones, J. J. (1998a, June 15). Projecting the television audience in the digital future. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/projecting-the-television-audience-in-the-digital-future
Kennedy, H. (1998a, June 15). Your repertoire or mine?. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/your-repertoire-or-mine-
Cook and Aust (1998a, June 15). Metering television in the digital age. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/metering-television-in-the-digital-age
Motta and D' Imperio Lima (1998a, June 15). The sniffer concept and its possibilities in data collection. ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/the-sniffer-concept-and-its-possibilities-in-data-collection
Donius and von Gonten (1998a, June 15). Effectiveness of television advertising exposure for packaged goods brands. ANA - ESOMAR. Retrieved July 06, 2024, from
Metzger, G. D. (1998a, June 15). S.M.A.R.T. . ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/s-m-a-r-t-
Mueller-Lust, R. (1998a, June 15). The toughest challenge . ANA - ESOMAR. Retrieved July 06, 2024, from
https://ana.esomar.org/documents/the-toughest-challenge-