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McDonald, C. (1980a, June 15). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising-
Joyce, T. (1980a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works--2021
Kurtulu, K. (1980a, June 15). Media measurement. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/media-measurement
Ogilvie and Wilde (1980a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 25, 2024, from
Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 25, 2024, from
B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/media-research-1957
Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-dynamic-response-model
Tuck and Harvey (1980a, January 01). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand--1895
, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising