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Sampson and Marshall (1977a, June 15). Improving the efficiency of research methods used in advertising tracking studies. ANA - ESOMAR. Retrieved June 17, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved June 17, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved June 17, 2024, from
Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/plus-print
, C. (1977a, March 01). Project Hyacinth advertising report. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/project-hyacinth-advertising-report
, C. (1977a, January 01). Qualitative research into the snacksoup relaunch. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-the-snacksoup-relaunch
Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved June 17, 2024, from
Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness
Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/advertisement-post-tests-in-magazines