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Case studies

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
September 22, 2017
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Citation

Fonseca, Riley and Smith (2017a, September 22). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/are-you-insured-scarlett-i-can-t-think-about-that-right-now-i-ll-think-about-that-tomorrow-


Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
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Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-


Research papers

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence
Authors: Mario van Hamersveld, David Smith
Company: DVL Smith Ltd
September 19, 2007
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Citation

van Hamersveld and Smith (2007a, September 19). Finding and developing new talent. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/finding-and-developing-new-talent


Research papers

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Joseph Brown, David Smith
Company: DVL Smith Ltd
February 23, 2003
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Citation

Brown and Smith (2003a, February 23). A website a day keeps the doctor away . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/a-website-a-day-keeps-the-doctor-away-


Research papers

Improving market researcher's contribution to business decision making

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David Smith
Company: DVL Smith Ltd
April 1, 2001
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Citation

Smith, D. (2001a, April 01). Improving market researcher's contribution to business decision making. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/improving-market-researcher-s-contribution-to-business-decision-making


Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
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Citation

Smith, Dexter and Fletcher (2000a, September 01). We have wired the world, but unplugged our brains. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/we-have-wired-the-world-but-unplugged-our-brains


Research papers

Meeting the information challenge

In order to ensure BT - the largest telecommunications supplier in the UK - obtains maximum value from its investment in market research, its Personal Communications (PC) Division has put in place an initiative - the creation of a market research...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Karen Ashton, David Smith, Andrew Dexter
Company: DVL Smith Ltd
September 1, 1994
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Citation

Ashton, Smith and Dexter (1994a, September 01). Meeting the information challenge. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/meeting-the-information-challenge


Research papers

Quality in market research

In this paper the authors argue that it is inevitable that initiatives such as BS5750 will continue to pick off the more concrete, tangible aspects of the market research process that most readily lend themselves to the specification of required...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Andy Dexter, David Smith
Company: DVL Smith Ltd
September 1, 1993
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Citation

Dexter and Smith (1993a, September 01). Quality in market research. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/quality-in-market-research


Research papers

The role of the salesforce in strategic marketing

In this paper the authors, drawing on the experience of one of the world’s leading telecommunications suppliers, outline the role an organisation’s salesforce can play in helping to develop and shape marketing strategies. BT operates the...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: David Brant, David Smith
Company: DVL Smith Ltd
June 15, 1992
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Citation

Brant and Smith (1992a, June 15). The role of the salesforce in strategic marketing. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-role-of-the-salesforce-in-strategic-marketing