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Paltschik, M. (1987a, June 15). Determining critical levels for quality dimensions in service firms. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/determining-critical-levels-for-quality-dimensions-in-service-firms
Marton-Williams, J. (1986a, August 01). Questionnaire design. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/questionnaire-design
Lunn, T. (1986a, August 01). Segmenting and constructing markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/segmenting-and-constructing-markets
Morris and van der Reis (1986a, June 15). Guidelines on the use of qualitative techniques in cross-cultural research. ANA - ESOMAR. Retrieved September 26, 2024, from
Horlait, P. (1985a, June 15). Changes in corporate market requirements . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/changes-in-corporate-market-requirements-
Olson, D. W. (1985a, June 15). Towards making better new product ads. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/towards-making-better-new-product-ads
Horlait, P. (1985a, February 01). Changes in corporate market requirements (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/changes-in-corporate-market-requirements-french-
Gupta, D. (1984a, June 15). Some practical guidelines for selecting an appropriate perceptual mapping technique. ANA - ESOMAR. Retrieved September 26, 2024, from
Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/guiding-creative-people