Questionnaire design

Date of publication: August 1, 1986


This chapter is mainly concerned with the design of structured questionnaires for use in face-to-face interviews. It does not deal with the development of guides for depth interviewing nor with the problems of questionnaires for special populations, such as retailers or professional investors, since these are covered in other chapters.

J. Marton-Williams


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Research Papers

Research Papers

Research Papers

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