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Questionnaire design

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: J. Marton-Williams

Abstract:

This chapter is mainly concerned with the design of structured questionnaires for use in face-to-face interviews. It does not deal with the development of guides for depth interviewing nor with the problems of questionnaires for special populations, such as retailers or professional investors, since these are covered in other chapters.

J. Marton-Williams

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Authors: Jeffrey Henning, Stephen Kraus

 

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Henning and Kraus (2021a, May 19). Questionnaire design best practices. ANA - ESOMAR. Retrieved May 13, 2025, from


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Questionnaire design for the personal interview

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: J. M. Bowen

 

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Catalogue: Seminar 1984: Are Interviewers Obsolete?

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Citation

Marton-Williams, J. (1986a, August 01). Questionnaire design. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/computer-assisted-questionnaire-design