Back

Questionnaire design

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: J. Marton-Williams

Abstract:

This chapter is mainly concerned with the design of structured questionnaires for use in face-to-face interviews. It does not deal with the development of guides for depth interviewing nor with the problems of questionnaires for special populations, such as retailers or professional investors, since these are covered in other chapters.

J. Marton-Williams

Author

This is a long description of some author details.

Research Papers

Layout, format and order of questions

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Jack Hamilton

 

February 14, 1995

×

Citation

Hamilton, J. (1995a, February 14). Layout, format and order of questions . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/layout-format-and-order-of-questions-


Research Papers

Efficiently measuring opinions in the capital market

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Luiz Fernando Lopes Filho, Elaine Restier, Luiz Sá Lucas, Eduardo Werneck

 

September 19, 2004

×

Citation

Filho, Restier, Sá Lucas and Werneck (2004a, September 19). Efficiently measuring opinions in the capital market. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/efficiently-measuring-opinions-in-the-capital-market


Research Papers

Questionnarie design

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Sharon Miller, Graham Read

 

September 1, 1998

×

Citation

Miller and Read (1998a, September 01). Questionnarie design. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/questionnarie-design


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Marton-Williams, J. (1986a, August 01). Questionnaire design. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/questionnarie-design