Abstract:
This chapter is mainly concerned with the design of structured questionnaires for use in face-to-face interviews. It does not deal with the development of guides for depth interviewing nor with the problems of questionnaires for special populations, such as retailers or professional investors, since these are covered in other chapters.
Research Papers
Layout, format and order of questions
Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
 
February 14, 1995
Research Papers
Efficiently measuring opinions in the capital market
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Luiz Fernando Lopes Filho, Elaine Restier, Luiz Sá Lucas, Eduardo Werneck
 
September 19, 2004
Research Papers
Questionnarie design
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
 
September 1, 1998
