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Research papers
FutureLens
Our ambition to inspire food and nourish life is rooted in shaping the future. To achieve this, we must promote long-term thinking and foster a forward-looking culture at Kerry. Nevertheless, anticipating the future is a challenging endeavour,...
Catalogue: North America 2024 - Innovation
Authors: David Deeley, Christina Furlong, Meredith Smith
Company: Kerry Group
July 5, 2024
Research papers
The Science Behind the Creativity
The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging...
Catalogue: North America 2024 - Innovation
Author: Itzel Abigail Rivera Suarez
Company: Warner Bros
July 5, 2024
Research papers
Is Reality a Hallucination?
The human brain is truly a complex machine. Through rigorous testing and observation, scientists have begun to map neural connections and cognitive processes required to complete certain tasks. How humans respond to survey questions has been the...
Catalogue: North America 2024 - Innovation
Authors: Frank Pica, Michael Wright, Enes Gokce, Michael Nestrud
Company: Native AI
July 5, 2024
Research papers
Voicing the New Global Immigrant Realities
Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.
Catalogue: North America 2024 - Innovation
Authors: Arundati Dandapani, Nancy Deng
Companies: Procter & Gamble, Generation1.ca
July 5, 2024
Research papers
PacMachine
Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...
Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024
Research papers
Making Your Brand Culturally Iconic
The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...
Catalogue: North America 2024 - Innovation
Authors: Jorge Calvachi, Patricia King
Companies: La-Z-Boy, Dig Insights
July 5, 2024
Research papers
Editorial
As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...
Catalogue: North America 2024 - Innovation
Author: Giulia Gasperi
Company: TRIPTK
July 5, 2024
Research papers
Economics Beyond Numbers: In our research era
What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...
Catalogue: North America 2024 - Innovation
Authors: Dan Fleetwood, Crystal Wiese
Company: QuestionPro
July 5, 2024
Research papers
