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Plaza, A. (1998a, October 20). Consumers and brands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumers-and-brands
Parodi, A. (1991a, June 15). SESAME. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sesame
Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/services-are-men-affairs-marketing-through
Ahtomies and Lehtinen (1983a, June 15). An evaluation of experimental field research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-evaluation-of-experimental-field-research
Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved September 26, 2024, from
Sampson and Marshall (1977a, June 15). Improving the efficiency of research methods used in advertising tracking studies. ANA - ESOMAR. Retrieved September 26, 2024, from
McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets
Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase
Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research