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Jurse, M. (1987a, June 15). The contribution of M.M.I.S. to effective industrial marketing management. ANA - ESOMAR. Retrieved July 28, 2024, from
Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/the-new-qualitative-technology
Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/new-information-technology-and-information-handling
Rautkylä, R. (1980a, June 15). Developing user information requirements. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/developing-user-information-requirements
Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing
Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/an-integrated-marketing-planning-system
Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models
Berent, P. H. (1976a, April 01). International research is different. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/international-research-is-different
Helfrich, A. C. (1976a, April 01). A marketer's view. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/a-marketer-s-view