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Research papers

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012
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Citation

Eggers and Puleston (2012a, September 13). Dimensions of online survey data quality. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/dimensions-of-online-survey-data-quality


Research papers

Insight simplicity

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
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Citation

Gupta and Vincent (2011a, March 20). Insight simplicity. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/insight-simplicity


Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
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Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities


Research papers

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong
Company: JD Power
April 20, 2010
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Citation

Kuyntjes, Fine and Ong (2010a, April 20). Migration to new online and hybrid methodologies in Asia. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia


Research papers

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009
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Citation

Ellis, Xu and Fine (2009a, April 07). Research methodologies in China. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/research-methodologies-in-china


Research papers

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers
Author: Alexander V. Shashkin
Company: Online Market Intelligence (OMI)
September 26, 2008
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Citation

Shashkin, A. V. (2008a, September 26). Can online panels be truly global?. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/can-online-panels-be-truly-global-


Research papers

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008
Author: Travyn Rhall
Company: KANTAR TNS Malaysia
April 9, 2008
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Citation

Rhall, T. (2008a, April 09). The quest for on-line quality research. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/the-quest-for-on-line-quality-research


Research papers

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007
Authors: Mark Walton, Jon Briggs
Company: KANTAR TNS Malaysia
October 28, 2007
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Citation

Walton and Briggs (2007a, October 28). Six degrees of online quality. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/six-degrees-of-online-quality


Research papers

Research alchemy

This presentation examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management.It illustrates a process for bringing together the worlds of qualitative, quantitative and...

Catalogue: Congress 2007: Excellence
Authors: Carl Nagle, Helen Williams, Kristin Hickey
Company: The Leading Edge
September 19, 2007
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Citation

Nagle, Williams and Hickey (2007a, September 19). Research alchemy. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/research-alchemy