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Research papers

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done....

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
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Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research


Videos

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Elizabeth May
Company: Research Now SSI
May 13, 2018
×

Citation

May, E. (2018a, May 13). Data integration and the future of market research. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/data-integration-and-the-future-of-market-research-9270


Webinars

The future of work (Session 1)

Advances in technologies including robotics, artificial intelligence (AI), sensors and 3-D printing have the potential to both create and eliminate job opportunities for workers in every industry. For example, new technologies are creating entirely...

Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018
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Citation

Pingitore and Mitchell (2018a, February 27). The future of work (Session 1). ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-future-of-work-session-1-


Webinars

Identifying fraudulent research participants in online surveys

With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of...

Catalogue: Webinars 2017
Authors: Leila Arroum, Adrian Becker
Company: Research Now SSI
December 28, 2017
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Citation

Arroum and Becker (2017a, December 28). Identifying fraudulent research participants in online surveys . ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/identifying-fraudulent-research-participants-in-online-surveys-


Videos

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017
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Citation

Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game


Research papers

Slice it, dice it, and stitch it back together: An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Elizabeth May, Harvir S. Bansal, Avik Halder
Company: Research Now SSI
May 9, 2017
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Citation

May, Bansal and Halder (2017a, May 09). Slice it, dice it, and stitch it back together: An Asia perspective. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together-an-asia-perspective


Research papers

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Jennifer Serrano, Pete Cape
Company: Research Now SSI
May 9, 2017
×

Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


Webinars

Market research legal issues to consider in 2017

Researchers and MRX firms need to keep legal in mind when developing and executing online research and customer service studies. Everything from ensuring compliance with unsolicited email laws to respondent disclosures and privacy notices should be...

Catalogue: Webinars 2017
Author: Ashlin Quirk
Company: Research Now SSI
January 26, 2017
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Citation

Quirk, A. (2017a, January 26). Market research legal issues to consider in 2017. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/market-research-legal-issues-to-consider-in-2017


Videos

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
June 15, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, June 15). Revolutionising Asia. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/revolutionising-asia