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Research papers

Hospitality guest satisfaction research in Asia Pacific

This paper will report and compare guest satisfaction data collected from fifteen countries (including Australia, China, French Polynesia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore,...

Catalogue: Asia Pacific 2002
Authors: Rey Alcocer, Scott Keshanech, Bethany Hoffman
Company: KANTAR TNS Malaysia
December 1, 2002
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Citation

Alcocer, Keshanech and Hoffman (2002a, December 01). Hospitality guest satisfaction research in Asia Pacific . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/hospitality-guest-satisfaction-research-in-asia-pacific-


Research papers

Managing profitable brands in Asia

This paper reviews evidence from brand equity research and case study analysis to demonstrate that the basics of brand building in Asia are no different to the rest of the world. However the paper also highlights the fact that some of the brand...

Catalogue: Asia Pacific 2002
Authors: Andy Farr, Nichola Rastrick
Company: KANTAR TNS Malaysia
December 1, 2002
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Citation

Farr and Rastrick (2002a, December 01). Managing profitable brands in Asia. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/managing-profitable-brands-in-asia


Research papers

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002
Authors: Geoffrey Pickens, Helen Passingham-Hughes
Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia
December 1, 2002
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Citation

Pickens and Passingham-Hughes (2002a, December 01). Collaborative knowledge on Asian consumer consumption. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/collaborative-knowledge-on-asian-consumer-consumption


Research papers

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002
Authors: Punita Gandhi, Navjeet Bawa
Company: KANTAR TNS Malaysia
December 1, 2002
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Citation

Gandhi and Bawa (2002a, December 01). Adapting global communication to Asian markets. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/adapting-global-communication-to-asian-markets


Research papers

Is the future wireless?

The highly developed Nordic telecom market has undergone enormous changes in the past decade. From dealing with a single customer group (fixed line only), we now face a much more sophisticated market with three coexisting groups: fixed line only;...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Svein Thalberg
Company: KANTAR TNS Malaysia
October 20, 2002
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Citation

Thalberg, S. (2002a, October 20). Is the future wireless? . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/is-the-future-wireless-


Research papers

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
September 22, 2002
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Citation

Smurthwaite, J. (2002a, September 22). Market turnover . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/market-turnover-


Research papers

The contribution of magazines in mixed TV-print schedules

This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 13, 2002
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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules


Research papers

Interpreting the new online advertising effectiveness measures

This paper concerns the new measures of online advertising effectiveness, and seeks to explain what they are, how they came about and how they can be understood in the light of recent advertising theory.

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Gabriel Hughes
Company: KANTAR TNS Malaysia
June 12, 2002
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Citation

Hughes, G. (2002a, June 12). Interpreting the new online advertising effectiveness measures . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/interpreting-the-new-online-advertising-effectiveness-measures-


Research papers

No successful CRM without MRC

The essence of analytical CRM consists in learning from past customer interactions to improve future actions. The data that is collected can be later analysed to illustrate all important aspects of the customer interaction process. In the past, most...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Author: Thomas Liehr
Company: KANTAR TNS Malaysia
March 17, 2002
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Citation

Liehr, T. (2002a, March 17). No successful CRM without MRC. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/no-successful-crm-without-mrc