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Hospitality guest satisfaction research in Asia Pacific

Date of publication: December 1, 2002

Catalogue: Asia Pacific 2002

Company:

Authors: Rey Alcocer, Scott Keshanech, Bethany Hoffman

Abstract:

This paper will report and compare guest satisfaction data collected from fifteen countries (including Australia, China, French Polynesia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Taiwan and Thailand) within the Asia Pacific region for the Six Continents Hotels Asia Pacific Division.The particular purpose of this paper is to describe how the data is analyzed and utilized by Six Continents Hotels Asia Pacific Division in order to effect improvement and ensure consistency of service and performance across all participating hotels from a multitude of countries. By exploring the research contained within this paper, the reader will gain insight regarding the importance of 'key driver modeling' to the success of one of the world's successful hotel brands in the Asia Pacific region.

Rey Alcocer

Author

This is a long description of some author details.

Scott Keshanech

Author

This is a long description of some author details.

Bethany Hoffman

Author

This is a long description of some author details.

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Citation

Alcocer, Keshanech and Hoffman (2002a, December 01). Hospitality guest satisfaction research in Asia Pacific . ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/hospitality-guest-satisfaction-research-in-asia-pacific-