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Research papers

New car buyers in the United States

This paper describes how the impact of new Generation Y automotive consumers in the American marketplace is being handled by Honda' research and development arm in the United States. This division is responsible for the creation of new product...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Kevin M. Joostema, Tim Benner
Company: KANTAR TNS Malaysia
March 4, 2002
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Citation

Joostema and Benner (2002a, March 04). New car buyers in the United States . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/new-car-buyers-in-the-united-states-


Research papers

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Ray Poynter, Patricia Quigley
Company: KANTAR TNS Malaysia
October 28, 2001
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Citation

Poynter and Quigley (2001a, October 28). Qualitative research and the Internet. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-and-the-internet


Research papers

The global village lives

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers. The paper describes three ways of helping to...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Jane Gwilliam, György Pásztor
Company: KANTAR TNS Malaysia
October 28, 2001
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Citation

Gwilliam and Pásztor (2001a, October 28). The global village lives. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/the-global-village-lives


Research papers

It's what inside that counts

This paper offers a case history on understanding local positioning of an international whisky brand in eight Eastern European countries and how this was adapted in line with global thinking and implemented locally. It covers the key issues and...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Jane Reid, Steve Crompton
Company: KANTAR TNS Malaysia
September 23, 2001
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Citation

Reid and Crompton (2001a, September 23). It's what inside that counts . ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/it-s-what-inside-that-counts-


Research papers

Transformation in research

This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry will continue to follow our historic pattern of...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Bill Blyth, Trevor Richards
Company: KANTAR TNS Malaysia
September 23, 2001
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Citation

Blyth and Richards (2001a, September 23). Transformation in research. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/transformation-in-research


Research papers

Brand building in the new frontier

Streaming Media is the generic name for software solutions that allow the delivery of audio and video content over the Web. An exciting new online advertising medium involves using Streaming Media to present videostyle advertisements to Internet...

Catalogue: Latin America 2001
Authors: Fabian Hernandez, Susan Blank
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Hernandez and Blank (2001a, May 01). Brand building in the new frontier. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/brand-building-in-the-new-frontier


Research papers

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Ware and de Montigny (2001a, May 01). How to capitalize from the new e-conomy in Latin America. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america


Research papers

Understanding the prescribing decision

Traditionally, in trying to understand the determinants of the prescribing decision, pharmaceutical market researchers have focused almost exclusively on the attributes of their drugs as the drivers of the product choice. But we know that physicians...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David A. Luery
Company: KANTAR TNS Malaysia
April 1, 2001
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Citation

Luery, D. A. (2001a, April 01). Understanding the prescribing decision. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/understanding-the-prescribing-decision


Research papers

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001
Author: Ray Poynter
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Poynter, R. (2001a, February 11). Exciting new conjoint options, via the web. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/exciting-new-conjoint-options-via-the-web