The contribution of magazines in mixed TV-print schedules

Date of publication: June 13, 2002


This paper describes the analysis and interpretation of the results from about 500,000 mixed television-print schedules. The data were obtained by a fusion between the people meter panel and a consumer multi-media/product usage survey in Brazil. With this large body of data, the authors characterized the unique, exclusive contribution of magazines to the reach/coverage of mixed television/print schedules.

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