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Research papers

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation


Research papers

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/fusion-forward


Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
×

Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
×

Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/fusion-forward-10840


Research papers

From glass half full to glass overflowing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Robert Graves, Bernard Brenner, Akaash Nanda
Company: Microsoft
September 8, 2019
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Citation

Graves, Brenner and Nanda (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing


Research papers

Four challenges of a new leader in an insights organisation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Leaders need to create clarity, define structures and show vision, even when they don't know...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kajoli Tankha
Company: Microsoft
September 8, 2019
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Citation

Tankha, K. (2019a, September 08). Four challenges of a new leader in an insights organisation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/four-challenges-of-a-new-leader-in-an-insights-organisation


Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
×

Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689


Videos

Accessible design

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Disability affects one billion people or approx. 15% of the global population. By ignoring these voices, we limit the reach of our products and undermine the representativeness of...

Catalogue: Client Summit 2019- Spring Edition
Authors: Kristin Hamlyn, Marcy Chartier
Company: Microsoft
June 27, 2019
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Citation

Hamlyn and Chartier (2019a, June 27). Accessible design. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/accessible-design


Research papers

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
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Citation

Cundiff and Saarikko (2016a, November 18). From Big Data to big decisions. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions-8925