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Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/foreword-
Perry, J. (1990a, June 15). What do we want, and how do we get it?. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/what-do-we-want-and-how-do-we-get-it-
Lekeu, M. (1990a, June 15). Research requirements of a mail order house. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/research-requirements-of-a-mail-order-house
Ziesel and Bartos (1990a, June 15). Hans Ziesel. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/hans-ziesel
Bartos , R. (1990a, June 15). Founding the fathers of advertising research. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/founding-the-fathers-of-advertising-research
Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising
McNiven, M. A. (1990a, June 15). Introduction. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/introduction-3471
B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/phony-or-misleading-polls
B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/the-first-50-years-of-the-advertising-research-foundation-