Resources Library by ANA

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024

Author: Leonardo Valente

Company: LivePanel

April 24, 2024

Maximizing Value & Business Action of Consumer Insight & Foresight in a Digital/AI-driven World

What's it about? Kalindi will share vision of future of consumer insights and share practical tips and examples of how the consumer insights function continues to generate value and business impact in this very fast, constantly evolving...

Catalogue: Webinar 2024

Authors: Ed Keller, Kalindi Mehta

Companies: MRII, Estée Lauder Companies

March 14, 2024

A Scenario Analysis of the Impact of AI on Research and Insights

What's it about?Ray Poynter, President of ESOMAR and leader of its AI Taskforce shares a futurist?s perspective of how AI will impact the research and insights ecosystem over the next four to five years. What's in it for me?Ray will draw on the...

Catalogue: Webinars 2023

Author: Ray Poynter

Company: ESOMAR

November 22, 2023

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

Company: InsightGig

November 22, 2023

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

November 22, 2023

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty

November 22, 2023

Editorial

It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...

Catalogue: Asia Pacific 2023 - Innovation

Author: Ramanathan Vythilingam

Company: Unilever

November 22, 2023

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

November 22, 2023

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Colin Ho, Jiongming Mu

Company: Microsoft

November 22, 2023