A Scenario Analysis of the Impact of AI on Research and Insights

Date of publication: November 22, 2023

Catalogue: Webinars 2023

Company: ESOMAR

Author: Ray Poynter


What's it about?

Ray Poynter, President of ESOMAR and leader of its AI Taskforce shares a futurist?s perspective of how AI will impact the research and insights ecosystem over the next four to five years. 

What's in it for me?

Ray will draw on the work of the ESOMAR Taskforce, industry reports and his own background as a futurist to share key scenarios with you. The scenario approach avoids focusing on a single forecast, instead creating a set of comprehensive scenarios that will allow you to plan for the future in adaptable and effective ways.

Who is this for?

All those interested in the future of the industry and the role artificial intelligence will play in it

Ray Poynter


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