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Research papers

Webmeter™

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Marion Appel, Enrico Verhulst, Rob Molenaar
June 14, 2004
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Citation

Appel, Verhulst and Molenaar (2004a, June 14). Webmeter™. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/webmeter-


Research papers

When less is more

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.However, there are obstacles to overcome in...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Tony Jarvis
June 14, 2004
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Citation

Jarvis, T. (2004a, June 14). When less is more. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/when-less-is-more


Research papers

Early learnings from Chicago

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Wendy Malley, Ian Garland
June 14, 2004
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Citation

Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/early-learnings-from-chicago


Research papers

You can't average Asia

This paper explores the globalization of advertising debate with particular focus on Asia. It presents analyses of responses to advertising across the Asian Markets which shows how widely the responses vary.The data also looks at the impact of gender...

Catalogue: Asia Pacific 2004
Author: Georgia Phillips
Company: Add+Impact International
March 28, 2004
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Citation

Phillips, G. (2004a, March 28). You can't average Asia. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/you-can-t-average-asia


Research papers

Developing unified key performance indicators based on the integration of site-centric and panel-centric online data

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement. This paper sets out to resolve this dissonance through the unification of both data sets to produce...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Stephen Shaw
June 20, 2003
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Citation

Shaw, S. (2003a, June 20). Developing unified key performance indicators based on the integration of site-centric and panel-centric online data. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/developing-unified-key-performance-indicators-based-on-the-integration-of-site-centric-and-panel-centric-online-data


Research papers

A new paradigm in interactive audience measurement

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Mark Long, Richard Webb, John Caldwell
June 20, 2003
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Citation

Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/a-new-paradigm-in-interactive-audience-measurement-


Research papers

Defining the gold standard for user centric global online audience measurement

This paper addresses the definition of 'Gold Standard' for a very specific research field - user centric audience measurement, and in particular the sampling methodology for audience measurement.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Richard W. Goosey
June 20, 2003
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Citation

Goosey, R. W. (2003a, June 20). Defining the gold standard for user centric global online audience measurement. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/defining-the-gold-standard-for-user-centric-global-online-audience-measurement


Research papers

In-store advertising audience measurement principles

The objective of this paper is to describe the progress in developing an In-store Audience Delivery measure for the Point of Purchase Advertising International (POPAI). The Audience Delivery measure is being developed to provide the industry with a...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Doug Adams, Jim Spaeth
June 20, 2003
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Citation

Adams and Spaeth (2003a, June 20). In-store advertising audience measurement principles . ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/in-store-advertising-audience-measurement-principles-


Research papers

Does out-of-home advertising work?

The 'Out-of-home' marketplace is exploding. There are a few places people go that do not have some opportunity for a commercial message. But do the vehicles in these places accomplish their goals? This paper examines the effectiveness of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Debbie Solomon
Company: MindShare
June 20, 2003
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Citation

Solomon, D. (2003a, June 20). Does out-of-home advertising work?. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/does-out-of-home-advertising-work-