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A new paradigm in interactive audience measurement

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Mark Long, Richard Webb, John Caldwell

Abstract:

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Mark Long

Author

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Richard Webb

Author

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John Caldwell

Author

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Research Papers

Advanced techniques in panel and server data integration

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Richard W. Goosey

Company: Nielsen

June 20, 2005

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Citation

Goosey, R. W. (2005a, June 20). Advanced techniques in panel and server data integration. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/advanced-techniques-in-panel-and-server-data-integration


Research Papers

Panel-centric hybrid measurement

Catalogue: WM3 2009: Change Is In The Air...

Author: Pasquale A. Pellegrini

Company: comScore ARS

May 7, 2009

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Citation

Pellegrini, P. A. (2009a, May 07). Panel-centric hybrid measurement. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/panel-centric-hybrid-measurement


Research Papers

Real profile

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Christopher Modzelewski, Tomasz Cisek, Piotr Ejdys

 

June 20, 2003

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Citation

Modzelewski, Cisek and Ejdys (2003a, June 20). Real profile . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/real-profile-


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Citation

Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/real-profile-