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A new paradigm in interactive audience measurement

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Mark Long, Richard Webb, John Caldwell

Abstract:

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Mark Long

Author

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Richard Webb

Author

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John Caldwell

Author

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Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/interactive-marketing-in-a-new-world-order