Abstract:
This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.
Date of publication: June 20, 2003
Authors: Mark Long, Richard Webb, John Caldwell
Abstract:
This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.
This is a long description of some author details.
This is a long description of some author details.
This is a long description of some author details.
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Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/interactive-marketing-in-a-new-world-order