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Videos

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship


Videos

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite-


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
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Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem


Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-


Videos

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
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Citation

Graves, R. (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/market-research-9380


Videos

Zero to greatness

Find out how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.

Catalogue: Congress 2018
Author: Holly Rozelle
September 23, 2018
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Citation

Rozelle, H. (2018a, September 23). Zero to greatness. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/zero-to-greatness


Videos

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
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Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan-


Videos

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/reimagine-innovation


Videos
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Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia