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Winkfield, N. (1981a, October 01). International corporate image research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/international-corporate-image-research
Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved September 26, 2024, from
Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved September 26, 2024, from
Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university
Sethi , S. (1981a, June 15). Advocacy advertising as a strategy of corporate external communications. ANA - ESOMAR. Retrieved September 26, 2024, from
B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/international-advertising-
B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategy-
de Montmarin, F. (1980a, June 15). Advertising communication on behalf of a government body . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body-
B.V., E. (1980a, June 15). How advertisements work. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-advertisements-work