Resources Library by ANA

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Thomas Tusher

Company: Levi Strauss & Co.

June 15, 1983

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: David N. Aldridge, Arthur J. Shore, Michael Willey

June 15, 1983

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Klaus Mueller

Company: GfK

June 15, 1983

Evaluating tourism at a 'last frontier'

This paper describes the first comprehensive survey of travel conducted in the Northern Territory of Australia. As with many countries with small populations but many features of national and historical interest to travellers, tourism is very...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: David T. Bottomley, George Rennie

June 15, 1983

Train offering in long-distance passenger traffic of Finnish state railways in 1987

On the basis of the survey results discussed and the passenger flow prognoses, the team has designed the timetables for the intercity passenger trains 1987. The planning was preceded by a definition of the future four intercity train types: ordinary...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Ritva Temonen

June 15, 1983

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Tom Hara

June 15, 1983

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot

June 15, 1983

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Tadaaki Funayama, Kazuari Ushikubo

Company: Research and Development Inc.

June 15, 1983

Measuring the effects of investment in rail services

This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: John Wicks

June 15, 1983